When designing a website for your business, you need to know that colour is one of the most important components. It could affect first impressions as well as sales. If people are happy with the website design, they may return later, which directly increases traffic.
When creating a colour scheme, there are two things you should know:
Choose Primary Colours - your website may have one or two dominant colours, like white, reds, yellows, or blues. It is important to understand the psychological impacts of each colour.
Choose The Right Colour Combinations - with the right combination. You can create an eye-popping design that will boost traffic and conversions. Complimentary colour combinations can be pleasing to the eye. Examples of complementary colours are red and green and blue and orange. There are also analogous colours to choose from. For example, if you choose blue as the primary colour, you may add green to add a nuanced effect.
When choosing a colour, make sure that you know its impact on the audience.
White - a white background is essential to provide the right contrast, so your text is easier to read and more legible. Without empty, white space for text, it will be harder for people to read, and the bounce rate can be particularly high. Undoubtedly, an overuse of white will make your website look visually boring, but it’s still an important dominant colour in any website.
Blue - use blue if you want to convey calm reflection, intelligence, and proper communication. It’s a relaxing colour that could encourage people to stay on your website longer and return later.
Black - when used properly, black can represent excellence, glamour, sophistication, and stability. Rolls Royce, Under Armour, Mercedes Benz, and other businesses that emphasize luxury and brands tend to use black.
Grey - as a transition between white and black, grey represents authority, power, and strength. Use a combination of grey, dark blue and black to achieve a sophisticated online appearance. This may convince people who are seeking trustworthy and high-end products.
Red - red is effective for impulse buyers. It’s an energizing and warm colour. Retail or food websites should use red as the dominant colour to encourage immediate purchases. For larger companies, red can make their websites look active and alive.
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