As a business owner, if you want to establish a strong online brand, one of the most crucial components is a good and relevant domain name. It’s the first thing people see, and it can influence their first impression of your business. A memorable domain name can drive web traffic and increase sales, giving your business a much-needed boost.
With that in mind, we are going to take a look at some ways to choose the best domain name for your company website:
Check Legal Issues - your company may get caught in unexpected litigation if the domain name you choose is trademarked. If you are not careful, a lawyer will send a cease and desist letter after using the domain name. In the US, you need to go to the USPTO website to check for trademark status. In the UK, you should go to https://trademarks.ipo.gov.uk/ipo-tmtext.
Choose The Best Extension - in many business situations, and a .com is still the best extension for memorability. However, you may choose alternative extensions if you want to get the best keywords in your URL. This is a good approach if your traffic is primarily from search engines. Relevant keywords for your domain name can increase SEO performance.
Choose An Expired Domain - an expired domain name is better than a new one because it may still have existing backlinks, which can give your SEO effort an extra boost. However, make sure that the domain name is not trademarked, and it hasn’t been penalized by Google at some point.
Make It Mobile-Friendly - mobile devices are already driving most Internet traffic, and expect most of your traffic will be mobile users. Remember that it’s easy for people to mistype when using the onscreen keyboard. Choose shorter keywords that are easy to type on a smartphone.
Choose Keywords Sensibly - choose keywords that directly remind people about your products or services. If ideal keywords are not available with a .com extension, you can use a .net or .org as an alternative. If possible, use only two keywords for your URL so it’s easy to remember.
Choose A Brandable Domain Name - today, Google, Facebook, and YouTube are the most famous online brands. Instead of using regular keywords for your URL, you may choose a brandable, unique domain name. You may invent a word that people will remember easily and turn into an online brand for your business.
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